Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Sometimes the words unsaid are the most telling. In this spot for ProFlowers, created by BBDO West, Los Angeles, a daughter says goodbye to her mother after a visit, but instead of hearing the usual affected farewells, this daughter tells it like it is. Her mother, walking her to the door of a waiting taxi, tells her what a wonderful time she has had during her visit. But what does she get in return? “Spending time with you is so reasonably nice,” responds the daughter.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in