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Ogilvy associate creative director Joel Arzu knows we live in an era largely defined by data, but he also has a firm belief that numbers don’t have to dictate the work brands create.
“My ideal clients understand the importance of both data and human emotion,” the Chicago-based creative says. “They know that a brand needs to be human and people want to be moved. That’s the client I want to work with.”
As part of Adweek’s Profiles in Black Creativity, Arzu shares how his approach has led to work like Fifth Third Bank’s Stand Up to Cancer partnership campaign that generated more than $3 million for cancer research.