Profile: Steven Addis

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Steven Addis, CEO of Addis Creson, doesn’t put much stock in titles or disciplinary designations. “Are we an agency or a branding firm? I don’t really care,” he says.
 
What the UC Berkeley business graduate does care about is the marriage of strategic thinking and design, as well as the collaborative nature of the enterprise. When it comes to problem solving at the 30-person Berkeley, Calif.-based branding firm, “there is no division of labor,” he says.

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