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Being recognized for lifetime achievement at the age of 45 seems a little premature, even to Marcello Serpa, creative director of one of Brazil’s most honored creative agencies, Almap-BBDO in Sao Paulo. This week, the art director will be presented the 2008 Clio Awards Lifetime Achievement Award.
“I was speechless. I never expected to win something that big so early in my life,” says Serpa, describing his reaction to hearing the news from Clio managing director Tony Gulisano.