Profile: Marcello Serpa

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Being recognized for lifetime achievement at the age of 45 seems a little premature, even to Marcello Serpa, creative director of one of Brazil’s most honored creative agencies, Almap-BBDO in Sao Paulo. This week, the art director will be presented the 2008 Clio Awards Lifetime Achievement Award.

“I was speechless. I never expected to win something that big so early in my life,” says Serpa, describing his reaction to hearing the news from Clio managing director Tony Gulisano.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in