Production Restrictions Issued in Brazil

RIO DE JANEIRO – New restrictions on the importation of television commercials have been issued by the government here. The new regulation, Decree #974, requires that for a commercial to appear here, 50% of all filming, casting, music, directing and editing must be done in Brazil or by Brazilians. The new requirements are welcomed by production companies here, but agencies are balking.
Copyright Adweek L.P. (1993)