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NEW YORK Global paid product placements across all media were worth $2.2 billion last year and will top $3 billion in 2006, according to estimates by PQ Media, a research company in Stamford, Conn.
Global placement spending in 2005 rose nearly 40 percent compared to 2004, while the U.S. outlay surged 50 percent to more than $1.4 billion.
Those numbers reflect dramatic growth in the branded entertainment arena, according to PQM’s “Global Product Placement Forecast 2006,” which was released Wednesday.
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