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For Marc Pritchard, Procter & Gamble’s chief brand officer, the past few weeks have laid bare something that’s been a part of American life for centuries: the scourge of racism and systemic inequality.
“Now it is inescapable, and we must deal with that,” he said.
The best way to do so, according to Pritchard, is through deliberate intervention. Or, as he put it, by using “systemic action to eliminate systemic inequality.” This means hiring more BIPOC (Black, Indigenous, People of Color) staff and demanding the same of partners within the advertising industry, which Pritchard called “too white.”
“I was in a meeting the other day, and I made it very clear: I never want to see another advertising storyboard that doesn’t reflect the population we serve,” said Pritchard, who is of Mexican heritage.
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