Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Procter & Gamble owns a slew of the world’s best-known CPG brands, from Tide to Always, SK-II to Head & Shoulders. In the conglomerate’s Super Bowl spot, several of those brands will be highlighted—in a single commercial.
P&G’s Super Bowl 54 spot will feature several of its most recognizable mascots and spokespeople, including Head & Shoulders’ Sophia Vergara, Old Spice’s Isaiah Mustafa and the Charmin Ultra Strong bear with glasses. The spot is scheduled to air during the fourth quarter of the Big Game.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in