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There is a string attached to Aamco Transmissions’ $15-20 million creative account, which is currently up for grabs.
All ad proposals must include pitchman James Brolin (shown here), paramour of Barbra Streisand and the man familiar from such nostalgia TV jewels as Marcus Welby, M.D. and Hotel.
The Bala Cynwyd, Pa.-based client’s request for proposal asks specifically for ‘ongoing creative campaigns using long-term contracted spokesperson’ Brolin.
One source said the inclusion of Brolin causes him no worry: ‘If you’ve got the right spokesperson and equity you don’t change that.’
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