Pro Player Leaves Harris Drury Cohen To Be Nearer Home

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The nation’s second-largest manufacturer of sports apparel has tapped Cohn Godley Norwood here for advertising duties.
Pro Player is a subsidiary of Fruit of the Loom. Its account billings are estimated at $3 million.
“They get it,” said Mike Martin, Pro Player’s director of retail marketing. “They had a good mixture of copywriting, strong print media and most importantly, [a cultural connection] to sports marketing.”
The account was previously at Harris Drury Cohen in Fort Lauderdale, Fla.,

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