Pro Media Hires Client Service Execs

BOSTON–Pro Media has hired Elizabeth Cerrato as senior vice president/director of consumer client services and Susan Curren as vice president of client services.

The additions to the independent media shop in Natick, Mass., are associated with the merger of its planning and account services departments into an integrated client services department, according to Don Carlin, chief operating officer.

Cerrato formerly was director of marketing for Rhodes Furniture and earlier spent 11 years at Corinthian Media in New York. Replacing Carlin, she will head up consumer accounts from a client services role.

Curren, who was director of media services for eight years at RDW Group, Providence, R.I., will lead media planning and program development for the shop’s local and national clientele.

Pro Media’s clients include Staples,, Blue Cross & Blue Shield Massachusetts and Brookstone.