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NEW YORK–Young & Rubicam, in the third year of its public service effort for the National Football League/United Way partnership, serves up a new mixture of jocks, kids and jokes.
Like prior work, the new campaign is humor-based, but features more dialogue and less slapstick than 2001’s highly regarded effort. (One spot was short-listed at this year’s Cannes ad festival.)
This time around, 10 new TV spots–the first of which breaks Thursday with the opening of the 2002-03 NFL season–again unfold like pseudo-documentaries, with a gravelly voiced narrator setting the tone.
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