Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Another sign that advertising is in recovery mode: The upfront marketplace for National Football League spots — as well as those for college football — which normally doesn’t begin until July, could wrap up by the end of this week, according to buyers. Sellers agreed they were close to completing their pro-football upfronts, but stressed they’d have some so-called “scatter” units for in-season sale.
In fact, buyers said the NFL market actually kicked off in May before the start of the prime-time upfront.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in