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Small type gives the punchline: “If a woman loses her reproductive rights, who knows what rights she could lose next.” The aim is to make women feel any limit on abortion will launch them down a slippery slope to utter servitude. But since nobody believes mandatory-cooking laws are possible, the ad instead conveys the opposite message: that a ban on abortion is of the same order of plausibility (i.e., nil) as curfews for married women.
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