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It should have been the perfect trip back from the West Coast. A fresh New York Times, People magazine’s worst-dressed issue, no urgent business to tend to, a seat in business class.

Opening the Times, I was drawn to a beautiful memoir by Jamaica Kincaid about her awakening to modern literature, her early jobs, her feelings about her craft. It was lovely and moving; and I was furious.

All I could think about was the speech I had just witnessed at an advertising conference for agency creatives.

The speech, by one of our industry’s young talents, was a lecture on how to win awards.





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