Print Ad Taps Into Steve Slater Mania

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The world’s best-known flight attendant Steven Slater is going to be the topic of an ad for a chain of fitness centers.

The New York Times reported that the New York Sports Clubs chain MySportsClubs loves to run ads related to current events and plans to use one this week, based on Slater’s sudden fame after he left a JetBlue flight in a dramatic fashion by deploying the emergency chute.

The ad, scheduled to run today (Monday), will carry the headline “Flight attendants, be fit when you hit the slide.”

Ad industry folks had been discussing in recent days whether Slater may get endorsement deals or whether some ad campaign may make reference to him.

Meanwhile,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in