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Potato chip brand Pringles aims to rewrite history as it explains in its latest campaigns that humans evolved simply to eat the cylindrically packaged potato snack, which features an evolution of its own.
Created by Grey, the campaign introduced “Mind Popping,” the first brand positioning refresh since its “Once You Pop, You Can’t Stop” slogan was introduced in 1996.
After two years of development, the platform has been devised to convey that the snack will “blow people’s minds” from the shape of the packaging to the “fun” experience of eating them.
Titled “You Were Made For Pringles,” the campaign takes audiences on a fictitious tour of human evolution and will run across TV, video on demand, online video, radio, social media and out of home.