Pringles Is the Latest Brand to Jump on the NFT Bandwagon

The chip brand's new 'flavor' has already garnered bids of up to $600

a golden canister of pringles with the name
Pringles is launching an NFT called "CryptoCrisp." Pringles

Pringles is adding a new “flavor,” of sorts, available to anyone who has roughly $600 to spare on an animated image of a gold-plated chip tube. The Kellogg’s-owned snack brand is auctioning off 50 limited-edition pieces of animated artwork as non-fungible tokens (NFTs), a digital form of collectible bought and sold with cryptocurrency that are currently experiencing a surge of hype.

@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.
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