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NEW YORK In Grey’s latest work for Pringles potato chips, size still matters—but small’s not so bad.
“The target is the 42-year-old woman who buys for the house and for herself,” said Rob Baiocco, creative director at Grey here, which has held the Pringles account for the past 10 years.
The work is a celebration of all things small, from MP3 players to Mini Coopers to toy dogs. Set to an upbeat, bouncy tune that extols the virtues of smallness, it ends with the tagline, “Small.
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