Pringles Created a Ridiculous, Questionably Effective Way to Put Chips in Gamers' Mouths

The Hunger Hammer is not an engineering marvel, but tons of fun

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Gamers know the experience when they are deep into a session and really want a snack but can’t bear to take their hands away from the controller for even a second.

To satisfy even the most focused of gamers, Pringles created the Hunger Hammer, the perfect gag gift for the holidays. The brand and agency Grey 3D-printed some parts and slapped them on a gaming headset creating an awkward—and hilarious—product to deliver Pringles directly to a gamer’s mouth, no hands needed.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in