Pringles Call It Quits

Four months after the merger that created Fountainhead Pringle Dixon Pringle, principals Jan and Jim Pringle have left the agency.
The couple said they were retiring after 27 years in advertising.
“We’re gone. That’s it. There will be no new shop,” said Jim Pringle, a co-creative director with Bob Coston at the Atlanta agency. “We’re going to play a little golf, play a little tennis, enjoy our grandchildren.”
Coston, now managing partner and creative director at what is to be called Fountainhead Advertising and Public Relations, said the agency will “purchase the clients that stay with us” from the roster the Pringles brought to the deal.
Most of those clients were from Jan Pringle’s public relations slate, including ESPN Sports Zone and several travel and tourism accounts. Since the merger, Vista Eye Care awarded both its advertising and public relations to the agency.
Coston said Charlie McDonald would become vice president of public relations. He had been consulting with Fleishman-Hillard in Atlanta after 20 years in public relations at DuPont. Karen Hatchett, formerly of Atlanta’s Michael Parver Associates, has been hired as a senior account manager.
Pringle Dixon Pringle peaked in the late 1980s, when it had nearly $50 million in billings and was considered a strong regional creative shop, according to a longtime Atlanta agency observer. In recent years, the shop relied largely on Jan Pringle’s public relations business.
Another Fountainhead Pringle creative, Bob Costanza, left the agency last month to join Atlanta’s iD8. Doug Warner remains partner and chief executive officer.