Pringle, Fountainhead Merge




Atlanta Shops Pool Creative, PR Talents
ATLANTA–Pringle Dixon Pringle merged with Fountainhead Advertising last week, creating a new agency that will have five partners, three creative directors and one long name.
Pringle principals Jim and Jan Pringle will join Fountainhead’s Bob Costanza, Doug Warner and David Cos-ton atop the new Atlanta agency, called Fountainhead Pringle Dixon Pringle. Jim Pringle, Coston and Costanza will share the CD post. Titles for Pringle president Jan Pringle and Fountainhead chief executive officer Warner are yet to be determined.
Pringle in recent years has largely depended on its public relations unit, run by Jan Pringle, and tourism accounts. Fountainhead has a solid creative reputation, with projects from Philips Electronics and Turner Broadcasting, but so far has not been able to land a defining account.
Jim Pringle said Fountainhead’s youth and talent would “complement our reputation.” Cos-ton said the merger would allow Fountainhead to be more of a business partner through Pringle’s “p.r. and media capabilities and the marketing consulting side of advertising.”