Principal and Hoover Narrow Reviews

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Two Midwest clients looking to revamp their branding strategy have determined finalists in their agency searches.
Ammirati Puris Lintas and Publicis & Hal Riney, both Chicago, and Jordan McGrath Case & Partners, New York, remain in the hunt for Principal Financial Group’s $25-30 million account, according to sources.
Agency officials declined to comment on the review and the client could not be reached.
The Des Moines, Iowa-based insurance and financial-services company began looking for a new shop in May with the help of Triad Consulting Group, Troy, Mich.,

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