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GSD&M scored a victory last week that gives it a shot at becoming the sole media agency for DreamWorks SKG later this year.
The Universal City, Calif., movie studio delayed awarding its media account outright and gave incumbent Focus Media, Santa Monica, Calif., duties for the Oct. 2 debut of Antz and GSD&M, Austin, Texas, the same tasks for the Dec. 18 release of Prince of Egypt.
DreamWorks’ media account has been estimated at $85 million, though that figure is expected to grow substantially next year.
Studio representative Amy Gruberg said the agency search resulted in a split decision between Focus and GSD&M based on the “inherent strengths of each.”
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