Prince Racquets Play Roles in 'Wimbledon'

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LOS ANGELES When Universal Picture’s Wimbledon opens tomorrow, it will mark the first exclusive movie marketing tie-in for Prince Sports.

In a marketing plan spearheaded by Marina del Rey, Calif.-based independent Formula PR, Prince products are being promoted as the “Official racquets of Wimbledon, the movie.”

“This is the first time we’ve done this kind of promotion,” said Linda Glassel, vp of sports marketing and communications at the Bordentown, N.J.,

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