Primedia Names New Online Sales Director

Primedia Consumer Magazines has chosen Robert Acquaotta to serve as director of online sales for its American Baby Group. Acquaotta, 39, will report directly to Bob Davidowitz, American Baby Group publisher. Acquaotta will be primarily responsible for ad sales on AmericanBaby.com, although he also will offer integrated marketing opportunities across American Baby’s numerous online, print, TV, sampling and Baby Faire consumer expo properties as well.

Acquaotta comes to American Baby with a background in Internet and print ad sales. Previously, he managed sales and strategy for SesameStreet.com. He also previously served as account executive for Time Inc.’s The Parenting Group, publishers of Parent and Baby Talk.