Prime Day 2020 Expected to Generate Black Friday-Like Spend

Estimate is on par with the day after Thanksgiving in 2018

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

In its Prime Day forecast, eMarketer projects Amazon will sell $9.9 billion in goods worldwide—including nearly $6.2 billion in the U.S., which is just about as much as consumers spent on Black Friday 2018.

While we’ve seen estimates emerge after the event in previous years, this is among the first—if not the first—estimates leading up to the now 48-hour sale, which gives a better sense of how big it actually is.

That U.S. estimate, for example, would put Prime Day 2020 about $1 billion behind Black Friday 2019 when consumers spent $7.4

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in