Prime Day 2020 Expected to Generate Black Friday-Like Spend

Estimate is on par with the day after Thanksgiving in 2018

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

In its Prime Day forecast, eMarketer projects Amazon will sell $9.9 billion in goods worldwide—including nearly $6.2 billion in the U.S., which is just about as much as consumers spent on Black Friday 2018.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in