Pride and Prejudice

Guerrillas are a misunderstood species. Politicians, pundits, activists, consumers—they’re always out gunning for the stealth marketers or the newest medium, proclaiming whatever it is to be an unholy attempt to enslave our limbic systems.

Any clutter-busting ad attempt—in elevators, on lemons, on parking bumpers, on the street or delivered by the seemingly noncommercial person on the bar stool next to you—is considered an affront to civilization. Any thing beyond a 30-second spot and the naysayers start braying (and they don’t much like the 30-second spot either, do they?).