FULLERTON, CALIF. - With the news that HomeBase has put its $15-20-million account into review, creatives' hopes for retail accounts that provide a showcase for" /> Pricing Looms Large Again For HomeBase <b>By Kathy Tyre</b><br clear="none"/><br clear="none"/>FULLERTON, CALIF. - With the news that HomeBase has put its $15-20-million account into review, creatives' hopes for retail accounts that provide a showcase for
FULLERTON, CALIF. - With the news that HomeBase has put its $15-20-million account into review, creatives' hopes for retail accounts that provide a showcase for" />
FULLERTON, CALIF. - With the news that HomeBase has put its $15-20-million account into review, creatives' hopes for retail accounts that provide a showcase for" />

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Pricing Looms Large Again For HomeBase By Kathy Tyre

FULLERTON, CALIF. - With the news that HomeBase has put its $15-20-million account into review, creatives' hopes for retail accounts that provide a showcase for

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HomeBase was at the forefront of what looked like a transformation in retail advertising about two years ago when it hired The Colby Agency to establish an identity for the newly named home improvement chain. Colby’s animated stick figures and stand-up-comic style voiceover proved a distinctive departure from the price driven ads that dominate the retail category.

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