A Pricey McJordan?: Larry Bird Joins Superstar In Big Mac Super Bowl Campaign

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McDonald’s Corp. is teaming up basketball stars Michael Jordan and Larry Bird for the first time in a major campaign to air on the Super Bowl.
But as one of McDonald’s biggest Super Bowl campaigns gets set to air Jan. 31, some insiders say privately that McDonald’s executives may be thinking twice of re-signing Jordan in an effort to use its sports marketing dollars more efficiently.
Jordan’s agent David Falk, denied that Jordan and McDonald’s wouldn’t continue the relationship.



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