Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
ATLANTA — PriceWeber has been named lead agency for Brown-Forman’s Canadian Mist Whiskey. The Lousiville, Ky. shop won the estimated $7 million account after a review against crosstown rival Creative Alliance and two undisclosed agencies in Minneapolis and St. Louis, sources said.
The Martin Agency, the incument in Richmond, Va. did not participate in the review. Price Weber’s win can be attributed, in part, to its long-term relationship with the client. The agency handles marketing duties for Brown-Forman’s Early Times, Old Forester, Usher’s Scotch, Finlandia vodkas and Bolla wines.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in