Priceline Picks MediaVest for Planning

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NEW YORK Priceline.com has awarded planning duties on its estimated $15-20 million account to Publicis Groupe’s MediaVest, the agency said.

Media buying for Priceline continues to be handled by independent Ocean Media, Huntington Beach, Calif. Interpublic’s Gotham, New York, handles creative.

The planning will be directed from MediaVest’s New York office.

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