Priceline Eyes 5 Shops

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NEW YORK Five finalists are competing for the creative portion of Priceline.com’s estimated $50 million-plus ad account.

They are: Butler, Shine, Stern & Partners; Gotham; Kirshenbaum Bond + Partners; Mullen; and The Brooklyn Brothers, according to sources.

Final presentations began last week and continue through next week at the client’s headquarters in Norwalk, Conn., according to sources. A half-dozen client executives are sitting in on the meetings, said sources. A decision could come as soon as next week.

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