Priceless Humor

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Leave it to David Letterman to put the current travails of our commander-in-chief in the proper perspective.
On a recent installment of The Late Show, Letterman, with acid tongue firmly in cheek, expressed his disdain for marketers who “cash in on the misfortune” of others.
The skit pokes fun at the McCann-Erickson’s MasterCard campaign, which consists of slice-of-life vignettes such as a father and son at a baseball game. The copy itemizes costs: “Two tickets–$28, two hot dogs–$18 real conversation with 11-year old son–priceless.”


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