Preventative Measures


Lawrence & Mayo explores what happens to businesses with untrained employees in its new campaign for Santa Ana, Calif.-based New Horizons Computer Learning Centers.
One print ad (shown here), which broke last week in magazines including Computer World, Forbes and Inside Technology Training, shows a piece of paper in a trash can. “If your staff isn’t getting the proper training, you might as well throw your software and hardware investments here,” the message reads. Text below the image describes the computer training possibilities at New Horizons and gives the client’s toll-free number.
This ad and others will run through November. The Newport Beach, Calif., shop has also created outdoor ads, direct mail and local ads for the client’s franchisees to run in community papers.
The campaign budget is estimated at under $1 million.
–Teresa Buyikian