Prestone Spots Back New Car-Care Line

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Prestone launches an automobile-care line with ads that link the products with the protective qualities of the brand’s better-known antifreeze and coolant.

Two 30-second commercials from McCann-Erickson in Troy, Mich., break today for Prestone Wax, Tire Shine, Wheel Cleaner and Car Wash.

Like previous spots that featured Jillian Barberie, who does the weather report for Fox’s NFL coverage, the new campaign has a humorous tone. In one execution, two stereotypical mobsters in dark suits and slicked-back hair approach a guy washing his car in his driveway and offer him “protection.”



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