Presto, Change-O: One Man's Luxury Turns Into The Same Man's Necessity

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Economists have long puzzled over the fact that societies don’t seem to get happier as they get richer, beyond a level of comfortable subsistence. One theory is that we’re on a “hedonic treadmill,” quickly adapting to any new good thing in our lives and then taking it for granted. The theory gains indirect support from a Pew Research Center study on whether Americans regard certain things as luxuries or necessities.

You’ll get no points for guessing that the list of “things we can’t live without” has grown as people shift items from the luxury column into the ranks of necessities.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in