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Prestige Brands will introduce an integrated campaign next week to support the launch of two new allergy products: Chloraseptic Allergen Block and Little Remedies Allergen Block.
In one TV spot, via by Carrafiello Diehl, Irvington, N.Y., a woman is shown walking outdoors as a football lineman, wearing a Chloraseptic Allergen Block jersey, crosses her path and pancake-blocks a tree. He also chases away dander by growling at a dog and puts the shoulder to a bag of grass clippings as the woman enjoys a pleasurable stroll without sneezing or sniffling.
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