How the 2020 Presidential Frontrunners Are Using Music as a Marketing Tool

We break down their audio strategies, from playlists to rally songs to TV

Bernie Sanders, Joe Biden, Pete Buttigieg, Elizabeth Warren, Amy Klobuchar and Donald Trump
For these candidates, music choice is about bringing their political brand to life. Photo Illustration: Dianna McDougall; Sources: Getty Images

Picture this. You’re sitting in your metal folding chair, the air buzzing with energy. Dolly Parton’s “9 to 5” blasts from the loudspeakers: “They just use your mind and they never give you credit. It’s enough to drive you crazy if you let it.”

@neco_ornot nicole.ortiz@adweek.com Nicole Ortiz is a senior editor at Adweek, overseeing magazine departments such as Trending, Talent Pool, Data Points, Voice and Perspective.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}