A Premonition Of Prosperity

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One day last month, executives at Hill, Holliday, Connors, Cosmopulos were in three cities pitching three different clients: Great Plains Software in Fargo, N.D.; the so-called Big Dig project in Boston; and First Union in Charlotte, N.C.
At the same time, the Boston shop was at work on what would become its winning presentation for the estimated $40 million Dunkin’ Donuts account.
The agency and its direct marketing unit, Hill, Holliday Direct, triumphed in all four pitches, pulling in close to $80 million in billings in a single month.
Agency chief executive Jack Connors, who predicted that the sale of...

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