Premium Comes Due By Daniel S. Levin

Health care giant Blue Shield of California last week began quietly inviting agencies to participate in a review for its $12-million ad account.

In a confidential letter sent to selected agencies, Blue Shield said it has had a long-term relationship with Coleman & Christison, an S.F. shop. ‘Every relationship, however, can benefit from a review from time-to-time, and we have determined that now is the time for this one,’ the letter, which came into ADWEEK’s possession, read.
According to the letter, C&C has been invited to participate in the review.