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ATLANTA Premiere Global Services, a publicly traded business information specialist, has purchased Accucast here, the company said.
The purchase price was not disclosed, but it was a cash transaction with the nine stockholders of Accucast. The Accucast name will be eliminated and the company will become a division of Premiere, a representative said.
Accucast is an online marketing company that owns a software platform that allows marketers to collect customer data in real time and use it to create personalized campaigns.
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