Premera Healthcare Group Consolidates; 2 Roster Shops Win

LOS ANGELES-Premera, a healthcare organization based in Mountlake Terrace, Wash., has consolidated its advertising at WhiteRunkle Associates in Spokane, Wash., and Sullivan Pattison Clevenger of Portland and Eugene, Ore., after a review of its five roster shops.
The other finalist was EvansGroup Technology in Seattle, according to a Premera representative. The consolidation allows Premera to deliver a more focused message, said its advertising manager Patti Turnbull.
WhiteRunkle, which previously handled Premera’s Medical Services Corp. of eastern Washington, adds Blue Cross of Washington and Alaska and HealthPlus ad duties. Sullivan, which handled Premera’s brand in Oregon and Idaho, will add branding for Premera. Billings were undisclosed. -Angela Dawson