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An animated super-hero is the standard bearer in Williams Whittle Associates’ rebranding push for Precision Tune Auto Care.
“The client wasn’t looking for a new ad campaign, but a branding strategy to reposition the company,” said WWA creative director Walter Brown. “So we created Precision Man, a strategic representation of the values, experience and technology associated with Precision Tune Auto Care.”
The Alexandria, Va., shop’s broadcast, print, outdoor and collateral efforts are available to the Leesburg, Va.-based
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