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Extra Gum is making the medium the message with Extra Support Acts, a campaign that turns YouTube pre-roll ads into a platform that gives 16 emerging Australian music acts a significant audience boost and a chance to perform live on a major stage.
From now to Sept. 30, YouTube pre-roll ads viewed before any 5 Seconds of Summer, Alison Wonderland, The Rubens and 360 videos feature one of the budding artists. The project allows these major acts to help boost the next generation of Aussie up-and-comers.
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