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You may remember Phil the Syphilis Sore, the bright-red, mean-looking chancre who stumps for the AIDS Healthcare Foundation. Now he’s got a buddy: the Ad Council’s Polyp Man, star of colon cancer awareness work from Campbell-Ewald.
The print and TV campaign is comical, as the mischievous Polyp Man gets himself in all sorts of trouble. At a recent luncheon held by the Detroit Adcraft Club, Jon Stewart, creative director at the Warren, Mich., shop, explained why humor was the best way to get people interested in a topic that no one really wants to think about.
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