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Blanc & Otus and Sock-et Public Relations have agreed to merge operations.

Atlanta-based Socket will be folded into B&O in San Francisco. Both firms, units of Hill and Knowlton, are focused on the technology sector.

“We’ve been working with them,” said B&O president and chief operating officer Greg Spector. “They’re very much like us in terms of culture and how they approach their business.

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