PR Shops Aim for Deeper Bonds With 'Influencers'

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

As Kafka noted, the history of the world is handed down by word of mouth. Plenty of brand awareness is, too, and PR agencies are continuing to make strides to harness the power of this oldest and perhaps most elusive form of communications.

Two weeks ago, Omnicom’s Ketchum introduced its Influencer Relationship Management database, a proprietary Web-based tool that, in a seven-step process, helps the PR agency identify key influencers (journalists, bloggers, etc.)

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in