Via PR Exec Exits To Open Boutique

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Public relations veteran Peter Greer has left Via, where he was a principal and ran the PR unit, to launch boutique G2PR.

Greer, 44, is not severing ties to Via. His new shop, headquartered in Newburyport, Mass., will consult with several of the Portland, Maine, agency’s clients, including Banknorth and Adams Harkness & Hill.

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